Gold rush, a cultural and financial asset

India's Love for Gold

‘Asli hai asli... pachaas tola, pachaas tola’, is not just a famous Bollywood dialogue but a reality that Indians have adopted. Indians love gold.

Gold has captivated them for centuries. Its beauty transcends cultures, holding a special place in every function and tradition. From grand weddings adorned with kilos of gold jewellery to everyday women cherishing their treasured pieces, Indians have a deep connection to the yellow metal.

Despite economic limitations, many Indians prioritise owning gold, cherishing it as a prized possession. Even though many Indians don't have much money, they still manage to buy it and treasure it. This deep cultural connection positions India as a powerhouse in the global gold market.

COVID-19 and Gold

The COVID-19 pandemic saw a surge in gold investment, particularly in vulnerable districts. People sought the security of gold during a time of economic uncertainty.

INTERESTING FACT: The human body with 5 litres of blood contains 0.2 milligrams of gold.

India’s Love for Gold

As per a study, at least two to three kilograms of gold are typically present at Indian weddings. Brides are decked out in gold, and both the hosts and the guests wear gold jewellery to mark their social status. This explains why Indian women have such a strong affinity for the yellow metal.

Roughly thirty-three percent of the world's gold is imported by India. The quantity of gold purchased for weddings is startlingly large, even before accounting for the gold purchased as investments or commodities for trading. This emphasizes even more how important the Indian domestic market is in setting the price of gold on a worldwide scale.

Decoding the Gold Rally

From the perspective of a gold investor, it is critical to discern whether a perceived upward movement is simply a rally during a bear market (considering a more significant decline as a bear market) or a sign that a bear market is ending and a bull market is about to begin.

Beyond the Glitter: Factors Affecting Gold Prices

• Bank Policies: Rules and regulations drafted by banks significantly affect gold pricing. Lower rates make gold more attractive, while higher rates decrease demand.
• Inflation: Gold serves as a hedge against inflation, with its price responding to changes in inflation rates. Generally, gold's worth increases as living expenses rise.
• Currency Strength: Fluctuations in the US dollar significantly impact gold prices in India. A weaker dollar translates to higher rupee prices for gold.
• Geopolitical Tensions: Situations like wars bolster gold prices, as gold is seen as a safe-haven asset.
• Supply and Demand: The limited supply of gold, coupled with rising demand, inevitably drives prices up.
• Market Sentiment: Festive seasons in India, with their surge in gold jewellery purchases, can also influence prices.

INTERESTING FACT: There is actual gold in your phone, used because of its excellent conductivity and resistance to corrosion.

Gold Throughout History

(Source: Forbes)

The Global Landscape of Gold

The global demand for gold is not just being driven by India's wedding customs; Turkey and Vietnam have also seen sharp increases in gold demand. Gold reserves act as a stable store of value, particularly in times of financial instability.

During the late 1800s and much of the 1900s, the gold standard was widely practiced. Under this system, countries linked the value of their paper currency to gold, allowing people to convert paper money into actual gold at a fixed rate.

INTERESTING FACT: Pure gold is slightly reddish-yellow in color, but different alloys create colored gold.

What’s the Golden Future?

For centuries, gold has held a special place in Indian hearts. It's more than just a beautiful metal; it's woven into culture and tradition. Short-term forecasts predict a rise in gold prices, but long-term questions remain about the evolving role of safe-haven assets.

Understanding the factors influencing gold prices empowers investors to navigate its complexities and make informed decisions.

‘So, will gold continue to shine brightly? Only time will tell, but one thing is for sure - the allure of the yellow metal remains undeniable.’

(Disclaimer: This article provides information on gold for educational purposes only. It's not financial advice, nor does it endorse gold or motivate buying it. Do your own research before making any investment decisions.)